Unlock the hidden ROI gains in your beverage program,
based on the latest trends of the market, the customer, and the moment.
Unlock the hidden ROI gains in your beverage program,
based on the latest trends of the market, the customer, and the moment.
Video Producer. Photographer. Musician. Writer. Most of the things to which Matt McColl has been drawn in his life are in the creative space. He applies that same left-brain thinking to his endeavors as a sommelier, resulting in out-of-the-box solutions to help you get the most out of your beverage program. A storyteller through and through, Matt believes that every wine producer has a compelling story to tell, and the creative presentation of that story is what resonates with the modern consumer.
A true reflection of Matt's passion to be a lifelong learner, he has accumulated a substantial number of certifications in the wine industry:
Having made personal visits to over 250 wineries in his career, Matt continues to develop relationships with winemakers that are making the wines that satisfy the demands of today's consumers. Wines that are a true expression of place, made with thoughtfulness and passion... socially, environmentally, sustainably.
For very occasional thoughts on the wine industry, special events, and what you ought to be drinking.
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