Is your wine list designed with your customer in mind?
“Wine consumption is up among millennials, but you couldn’t tell from the way it’s being advertised. Marketed around tasting notes and points, instead of any sense of fun, wine is still perceived as intimidating. Grape varieties, regions and industry terms can be hard to grasp. To make it more approachable, we should meet the new wine drinkers, millennials and Generation Z, where they are.”
The Washington Post
"Millenials are the nation's largest wine-consuming generation, but what they want from the wine list differs than generations before."
FSR Magazine
“people in their twenties and thirties are more interested in trying ‘better for you wines,” driven by interest in less alcohol, calories, carbohydrates, and sugar…more interested in wines made with organic grapes, or made by wineries with sustainable certifications.”
winebusiness.com
"The future of dining is one of reasonable pricing and sampling the unknown while still inviting patrons into in environment that's fun and enlightening. With the millennial cohort now acting as the guiding force for new concepts and openings, start to think about small batch, craft infusions, exciting glassware, tasting flights, wines with a story behind them and all without any egregious sticker stock."
hospitalitynet.org